Affiliate Program

Join our affiliate programme and partner with Book of Bet to monetise your audience. We welcome publishers, streamers, affiliates and marketing partners who drive traffic to casino and sports betting products. We work together to convert visits into long-term players and to grow revenues while keeping the relationship simple and transparent.

Programme purpose

Our affiliate programme is designed to turn qualified traffic into sustainable revenue. We focus on partnerships that prioritise player quality and retention. We provide the commercial framework and partners bring the traffic, content and promotion channels that match our product mix.

Partnership benefits

Partners gain access to a commercial offering that balances monetisation and player value. Benefits include personalised onboarding, a full set of promotional materials, and a clear point of contact to discuss performance, creatives and campaign optimisation. We aim to make collaboration straightforward from the first referral to ongoing growth phases.

Commission structure

We offer flexible commission arrangements tailored to different partner profiles. Exact terms are agreed during signup and can be adjusted based on traffic quality and volume. Payout models vary by partner and campaign, but we always aim for transparent, performance-linked remuneration without promising fixed outcomes.

Tracking and reporting transparency

Partners receive access to an affiliate dashboard with real-time reporting on clicks, conversions and revenue-related metrics. Reports show essential KPIs so you can measure campaign effectiveness and optimise channels. All tracking links are uniquely attributed to ensure clear reporting and minimise disputes.

Marketing tools and support

We provide a practical asset library that includes banners, landing pages, deep links and creative formats suitable for desktop and mobile. Marketing collateral is regularly updated and can be customised for campaigns on request. Our team supports creative testing, landing page suggestions and best-practice advice to help improve conversion rates.

Long-term cooperation

We focus on durable partnerships rather than one-off deals. Long-term partners benefit from periodic commercial reviews, tailored offers and opportunities for co-branded campaigns when applicable. Our approach is collaborative: we analyse performance together, refine traffic sources and adjust terms to support mutual growth.

How to join

If you represent a site, channel or network and want to discuss partnership opportunities, contact our affiliate team at [email protected]. We’ll provide application details, terms overview and next steps for onboarding.